We at Ayele & Co were tired of seeing women of color placed in a single category by so many brands. So we decided to create something that truly caters for everyone; every shade and every skin type is taken into account. Inspired by famous brands such as Tatcha, Caudalie, Sunday Riley, Peter Thomas Roth & Farmacy, Ayele took all of the magic they worked with and created their own version which was inexpensive but most of all... acidic free.
When it comes to the skin, ignorance isn't actually bliss. Understanding your skin is super important; it isn't a one-size-fits-all situation. Ayele's goal is to create a new standard for the cosmetics industry. We want natural ingredients that work for all people to become the norm, in order to provide high-end products at a reasonable cost.
Our owner's background in esthetics and personal research, as well as her familial support system of herbal doctors and dermatologists, led her to focus on cruelty-free products that kind to skin formulas. Thus, Ayele's skincare experts took their time developing and testing our products on a variety of skin types and shades. The result is 00% natural cosmetics that perform beautifully on all skin types.