Ayele (Pronounced EYE-YELL) is a skincare brand that caters to everyone.

When it comes to the skin, ignorance isn't actually bliss. Understanding your skin is super important; it isn't a one-size-fits-all situation! 


We at Ayele & Co. believe that great natural skin care should be affordable, and readily available to everyone regardless of race, gender, and skin type. We are committed to creating products that allow customers to feel comfortable and confident in their skin while using safe natural ingredients.

"Be good to your skin. You’ll wear it every day for the rest of your life – Renée Rouleau"

With our love for the skin, as well as familial support system of herbal doctors and dermatologists, lThis brand solely focuses on cruelty-free, organic, kind to skin formulas. 

Thus, Ayele's skincare experts took their time developing and testing our products on a variety of skin types and shades. Ayele's goal is to create a new standard for the cosmetics industry. We want natural ingredients that work for all people to become the norm, in order to provide high-end products at a reasonable cost.

“…Beauty shouldn’t be defined by whether you wear the Deepest Deep Foundation (like me!) or the Translucent one. It’s all about confidence in your own skin and in your beauty. It’s corny, but it’s true.” – Jayne Mandat