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What is Matcha?

More than a powerful superfood, matcha is the purest version of green tea, with its difference stemming from its cultivation process. Matcha tea is made in the shade, harvested by hand and the younger leaves are chosen to be slowly crushed to make its powder. With this type of production, the properties matcha end up being stronger and more concentrated, having more nutrients than its original sibling green tea.


But why is Matcha powerful?

Well, let’s start with antioxidants which are precisely what make matcha optimal to the health of the body and skin, especially when it comes to acne or rosacea. And did you know that the presence of the antioxidant EGCG in matcha is 137 times higher than in traditional green tea? Epigallocatechin gallate (EGCG) is an antioxidant compound that frees the body from free radicals and acts directly on the bacteria that accumulate in the skin, thereby allowing the frequency and intensity of blisters to be reduced. 

The antioxidant power also makes matcha-based cosmetics act as a protective barrier against pollution and UV rays (although not as a sunscreen, which should be used daily).

Matcha also contains vitamins A and C - two old allies of cosmetics - as well as iron, potassium, caffeine, protein, chlorophyll, L-theanine, and calcium which make the powder insanely powerful and especially effective.


Here are 7 benefits of Matcha for your skin:

  • Increases skin resistance
  • Repels bacteria and as a result, fights acne
  • Helps fight premature aging
  • Cleanses and balances oily skin
  • Improves skin tone
  • Reduces the formation of erythema (red spots) caused by UV rays
  • Improves the structure of the skin in relation to elasticity and hydration


Curious about matcha skincare products? Here at Ayele, we are obsessed with the power of the incredible Matcha and the results it yields, so we created 3 Matcha-infused products to get your skin glowing all year long:


Matcha Honey Cleanser:  ideal to gently cleanse, calm and hydrate for extremely glowy and healthy skin via a fantastic blend of Matcha Green Tea Powder, Honey, and Frankincense.


Charcoal Face Mask: excellent to detoxify the skin and decrease sebum production through a powerful blend of Matcha Green Tea Powder, Bentonite Clay, and Charcoal.


Rise & Shine Daily Scrub: super effective formula to polish dull skin and unclog pores through an invigorating blend of Matcha Green Clay, Kale, Aloe, and Cucumber extracts.



Should you need more in-depth help when choosing the right products for your skin, please do not hesitate to make a consultation. Our specialized team will be delighted to help you with a skincare gameplan that works for you!


Cheers to moisturized, glowing, and clear skin! 

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