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When it comes to must-have beauty products, masks are at the top of the list hands down! Why? Well, masks contain a high concentration of active ingredients and, therefore, they load your skin with an immense amount of deep nutrition giving  it that extra pick me up it needs.

But you must be already asking yourself:  “Why do so many people neglect this step?”, Well, the answer is simple: because it takes time. Most facial masks have to work for five to 15 minutes on the face on average, and at a time when most cosmetic brands are looking for quick solutions, masks remain a step that requires some effort on our part.

Here are the main benefits of masks:

  • Moisturizes
  • Detoxifies
  • Exfoliates
  • Increases blood circulation
  • Penetrates deeply into cells, replenishing nutrients
  • Make the skin glow



Applying a mask is literally the easiest step in the beauty routine because you don't have to worry about the correct order of the products or if there is any specific application mode that needs to be carried out.

First of all, the face must be properly cleaned before applying any mask. So, start by rinsing your face with hot water (or wet a towel as hot as you can withstand, and let it rest on your face for two minutes), to open your pores, clean well and then apply the mask for the whole face in a single layer. And then? Well, then you can have a glass of wine, or check out Instagram, or browse a magazine, or read the news…. for five to 15 minutes (each mask specifies the appropriate time). The last step is removing with cold water so you can then apply your usual beauty products.



Whenever you want, but at most twice a week. Sunday night is the ideal day because, in addition to relaxing and detoxifying the skin from all the aggressions you have suffered during the week, you are preparing it for the week to come. 


If you are a newbie in the facial mask world, we suggest you give Ayele’s Sunflower Sweets Mask a try. This a decadent and restorative treatment is a  must have for every face, as it helps clarify to reveal skin that looks smoother, younger, radiant, and revitalized. This berry-filled formulation will hyper-oxygenate your skin cells with its antioxidant load of berries and provides the same properties as the sunflower sweets serum but in a mask form.


Cheers lovelies and happy masking!

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